As women move into their 30's they are often in the prime of their lives. However, this decade brings with it a new set of skin challenges that weren’t present during the 20's. Understanding how women’s skin ages during their 30's is key to helping them maintain healthy and beautiful skin. Incorporating a comprehensive medical grade skincare routine is the most important step to helping women prevent premature aging.
Cumulative Damage from Sun Exposure
The cumulative effects of sun exposure start to become visible around age 30. UVA rays from the sun penetrate deeply into the dermis, causing wrinkles and discoloration due to overproduction of melanin. This damage is difficult to reverse without medical intervention or lifestyle changes such as consistent sunscreen use and avoidance of direct sunlight during peak hours.
Collagen Production Decreases
Women in their 30's experience decreased collagen production due to hormonal changes. Collagen provides structure and firmness to the skin. When collagen declines, wrinkles can become more pronounced as well as sagging skin under the eyes and jowls. Combat this with your patients by recommending topical treatments containing peptides and retinols which help stimulate collagen production and overall firm skin tone.
Loss of Moisture
A common issue woman in their 30's face is a decrease in skin moisture levels due to slower cell turnover rates. Skin takes longer than ever to turnover, and it has less time to absorb important hydration from your skincare products. Exfoliating twice a week with Glow Peel Pads with TCA, Glycolic Cleansers, and Microdermabrasion Scrubs will help rid the skin of dead skin cells, brighten the skin, and is also a crucial step in prepping the skin for hydration from their moisturizers. Recommending your patients incorporate ingredients such as hyaluronic acid, jojoba seed oil, and ceramides will help keep their skin adequately moisturized throughout the day. Make sure your patients are using a moisturizer both morning and night for maximum results!
Make absolutely sure your patients are aware of the changes that will happen as time goes on:
~decreased collagen production
~slower skin cell turnover rates
~difficulty maintaining moisture levels
Educating your clients about these changes is mission critical to your business in creating patient retention and loyalty. Help them take proactive steps in keeping their complexion looking young and healthy as life goes on. Invest the time to discuss and recommend the following:
~apply sunscreen daily
~exfoliate with recommended pads and cleansers
~stimulate collagen production with topical treatments containing peptides, Vitamin C, and retinols
~hydrate with hyaluronic acid products, aloe, ceramides and jojoba oil
We are in this together - let's help everyone achieve their skin goals through education and a comprehensive skincare regimen! Inspira Skin partners with you and your practice to understand the specific needs of your patients to ensure your skincare brand success! Click on link below to schedule your own Private Label Skincare Line Consultation!